The name 'JOACHIM' written in black, bold, distorted, and stylized letters on a white background.

HI! I am a commercial photographer and filmmaker with a passion for crafting compelling visuals that tell a story. My work spans impactful product photography, captivating portraits, and dynamic branding campaigns, designed to elevate my clients' presence. Additionally, I bring my storytelling skills to video and documentary filmmaking, creating authentic and meaningful narratives that resonate with audiences. Whether it's showcasing a brand's essence or capturing real-life stories, I combine creativity, technical expertise, and a sharp eye for detail to deliver visuals that inspire and connect.

Your story is your edge, I’ll help you use it.”

Your brand has a story. I help you show it.

A man in a desert landscape takes a photo with a professional camera, wearing sunglasses on his head with a blue sky and some clouds overhead.

From product shots to brand films, I create visuals that move people, because good stories don’t just explain. They stick.

Our Services

TRAINING

Know your story. Learn how to tell it.

You’ve got something real to share, now you just need to know how to show it. I teach creators, founders, and small teams how to speak on camera, shape a message, and use visuals with intention. It’s not about being perfect. It’s about being real — and learning how to show up like you mean it.

CONTENT ADVICE

Before you create, get clear.

Not sure what to say, how to say it, or what’s even worth sharing? That’s normal. I’ll help you cut through the noise, find your angle, and shape a story that feels like you. No marketing fluff, just honest feedback and creative guidance to help your content land with the people who actually matter.

FULL STORYTELLING

You live it. I’ll help you show it.

This is the full ride. I handle the visuals — photography, film, story structure — so you can focus on the part only you can do: being yourself. Together, we’ll create something honest, cinematic, and totally grounded in your why. The kind of story that makes people stop scrolling and start caring.

A bottle of Franklin & Sons pressed raspberry lemonade surrounded by various fruits including an orange, lemon, lime, green apple, passion fruit, kiwi, tomatillo, and tangerine on a yellow background.

What you say matters. Why you say it moves mountains.

Close-up of edible spoons on reflective surface with pink and orange blurred background.
Koen Krukke in a pink suit with an expressive face, standing in an office, with a glass-enclosed meeting room filled with several colleagues in the background.
A can of Rock'n'Carole American Bread Ale with a yellow label featuring black and white cartoon-style illustrations of various people, placed next to a loaf of rustic bread on a reflective surface against an orange background.
Assorted fresh fruits including grapefruit, lemon, orange, lime, apple, kiwi, passion fruit, pomegranate, and pear, along with two bottles of lemonade and raspberry lemonade, on a yellow background.
Smiling man with a beard and blue eyes, wearing a navy blue shirt, leaning on a gray copier or printer against a dark background.
A blender filled with various cut fruits such as grapes, bananas, apples, oranges, and kiwis, with some fruits scattered around it on a blue surface against a blue background.
A sushi roll with soy sauce being poured on it, with chopsticks resting on a stone holder on a white surface, soy sauce drops around.
A person using a blue and white spray can of wart and Verruca remover on a wooden surface.
A woman with brown hair and skin freckled, looking downward with her eyes closed, touching her shoulder with her hand, against a blue background.
Collection of Dermalex skincare products on white display, including cleansers, serums, and creams in various sizes and packaging.
Close-up of a handheld mirror with a plastic handle and a beige and green frame, set against a plain light background.
A woman with shoulder-length wavy brown hair and blue eyes smiling against a teal background.
A woman with wavy, shoulder-length hair wearing a white blouse with ruffled details and black pants, standing with an acoustic guitar upright between her legs against a dark gradient background.
A bottle of Dermalex Vitamin C and Hyaluronic Acid serum with a pump dispenser on a neutral background.
Various chocolates and a red Godiva branded box on a mint green surface.
A floral arrangement with pink lilies, daisies, and ribbon-tied champagne bottle, chocolates, and gift boxes on a white display table.
A bottle of rosé wine labeled "Folie Dînes" with three glasses of rosé wine surrounding it on a pale pink surface.
A woman with short brown hair wearing a blue sleeveless top, smiling with her eyes closed, touching her face with her right hand, against a light blue background.
A blue bottle of Dermalex B Vitamin Moisturizing Serum with a pump dispenser on a blue background, with some drops coming out of the pump.
Split background with pink on the left and blue on the right, showcasing Valentine's Day gifts including chocolates, champagne, skincare products, a heart-shaped box, dried citrus slices, and scattered decorative hearts and flowers.